Helena started her photographic journey as a teenager in Swedish suburbia with a secondhand 35 mm camera, a library book about basic photography & darkroom techniques and a hand-me-down B/W photo enlarger.
She would spend a few years in Italy attending the Accademy of Fine Arts and working as an assistiant for a local wedding photographer in Perugia before heading to New York where she would finally start to develop her own style and photographic sensibility inspired by the constant flow of imagery she would come across assisting, printing, viewing and creating.
Helena's photography is romantic with a touch of retro nostalgia. Her characters, that are for the most part female, are portrayed with a mix of sweetness and sensuality and she carefully crafts her stories with a cinematic style using subtle and powerful visuals that constantly pushes the viewer to engage their imagination. Helena's approach to every project is very collaborative and her cooperative style engages the whole team with great enthusiasm which results not only in exceptional imagery but also in long lasting friendships and creative partnerships.
INFUSIUM 23 (Sigma Group)
The Improper Bostonian
Dana Michele Jewelry
Time Warner, NY
McCann Erickson, inc, NY
Glamour En Espanol
Marie Claire, FR
Vegas magazine, Las Vegas
Ocean Drive magazine, Miami, FL
Highlight magazine, Australia
For more information on Helena Palazzi's work please contact: