My photographic journey started in Swedish suburbia in the late 1980’s- With a freshly purchased secondhand 35 mm camera, a library book about basic photography & darkroom techniques and a B/W enlarger in the family garage.
In the summer of 1993 I moved to Perugia (Italy) and started my studies at the Academy of Fine Arts. Upon my arrival I began assisting a photographer who covered everything from the local newspaper’s accident section to the town's weddings and local businesses’ product catalogues.
It was an amazing way to learn the practical and applied aspects of photography meanwhile the Academy gave me a chance to experiment with photography in a more conceptual manner.
In 1998 after graduating from the Academy of Fine Arts I traveled to New York City. I met and began assisting a group of fashion and beauty photographers which helped pave the path that I have been on since. Seeing sets built, makeup applied, clothes styled and the models moving and acting provided endless inspiring possibilities for me. It was reminiscent of a theater stage: light, shadows, colors, textures and stories to tell.
Creating beautiful images with a team of very creative people is what I still love to do.
Since my arrival in New York I have been enjoying and exploring beauty and fashion photography and I have had the opportunity to work for a variety of magazines and advertising clients from around the country and the world.
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