contact & about

I grew up in a small Swedish suburban town during the 70's and the 80's. Art and music was always a key element in our household and we travelled quite a bit; mainly to Italy where my dad was born.  During those childhood travels to Italy I also started my photographic journey. In my early teens I was handed a very old B/W enlarger and I purchased my first secondhand 35mm camera. 

Armed with my first camera and beginner's enthusiasm I photographed everything that caught my eye. Early on I found Italian and southern european women's consciousness about their physical appearance and sexual awareness deeply fascinating; The intent of, what seemed like, constant seduction without being submissive and viewing their own femininity as a strength instead of a weakness. This made a huge impact on my teenage self and also stood in stark contrast to my upbringing in Sweden and Scandinavian women who's femininity and beauty appeared quieter and more downplayed.

These cultural differences have left obvious traces in my work. I love feminine, sensual and a bit dreamy-romantic imagery; Sometimes it's loud and strong; full of texture and color and movement and other times it's more quiet and muted and still; but always with the woman in the center and always focused on what I find beautiful.

I love art, film, history and music from which I draw inspiration and perhaps the main reason I tend to create images with a hint of retro nostalgia.

My journey has  taken me criss cross around the world but since 1998 I have been calling NYC my home.  

My basic idea of a successful photo production is very simple: Creativity, collaboration, humility, respect and joy.

Thank you for visiting my site!

Cheers!

Helena